Kota Kopi is a coffee brand offering refreshing coffee beverages designed to complement everyday activities and modern lifestyles.

For this project, we created promotional social media content focused on presenting the product in a simple, relatable, and visually appealing way. The content combines product-focused shots, lifestyle scenes, branding elements, and direct call-to-action messaging to make the campaign more engaging and easy to understand.

The visual direction highlights Kota Kopi as an everyday companion, positioning the product not only as a beverage but also as part of the audience’s daily routine. Short-form video content was developed to suit platforms such as Instagram Reels and other social media channels.

The main objective was to increase brand awareness, strengthen product visibility, and encourage audiences to order and engage with Kota Kopi through digital platforms.