Mie Coet is a food and beverage brand offering flavorful noodle dishes and refreshing drinks with a distinctive and bold visual identity.

For this project, we developed promotional social media content focused on showcasing the brand’s menu in a more attractive and appetizing way. The content combines close-up food visuals, strong typography, dynamic compositions, and short-form promotional storytelling to immediately capture attention.

The visual direction emphasizes the warm, spicy, and flavorful character of Mie Coet, while also highlighting supporting menu items such as refreshing beverages. Each piece of content was designed to be suitable for platforms such as Instagram Reels and other short-form social media channels.

The main objective was to increase product appeal, strengthen brand awareness, and encourage audiences to try the menu through visually engaging promotional content.