Toko Busana Puriasih is a fashion retail brand offering women’s clothing with expressive designs, colorful patterns, and versatile styles for everyday wear.

For this project, we developed promotional social media content focused on presenting the fashion collection in a visually attractive and relatable way. The content highlights key elements such as fabric patterns, garment details, styling possibilities, and the overall look when worn, helping audiences better understand the character of each product.

The visual direction combines fashion-focused product presentation, model-based lifestyle scenes, close-up details, and short promotional messages. Bright and elegant compositions were used to complement the colorful characteristics of the clothing while keeping the overall presentation clean and modern.

The main objective was to increase product visibility, strengthen Toko Busana Puriasih’s digital presence, and make its fashion collections more appealing to potential customers through engaging social media content.

Untuk portfolio JMP, saya lebih menyarankan versi ini karena tidak membuat klaim sejarah atau identitas bisnis yang belum dapat diverifikasi, tetapi tetap terdengar profesional dan premium. Dari riset publik yang saya lakukan, hasil yang muncul untuk kata “Puriasih” sebagian besar tidak berkaitan dengan toko fashion tersebut.