Jerukind is a beverage brand offering refreshing citrus-based drinks with a fresh, energetic, and modern brand image.

For this project, we developed promotional social media content focused on connecting the product with an active and refreshing lifestyle. The content combines clean product shots, sports-inspired scenes, lifestyle moments, and concise promotional messaging to communicate the refreshing character of the beverage.

The visual concept features activities such as cycling and outdoor exercise, positioning Jerukind as a drink that can complement active everyday moments. Bright natural lighting and fresh visual elements were used to strengthen the product’s citrus identity and energetic appeal.

The short-form video content was designed for platforms such as Instagram Reels and TikTok, with the main objective of increasing product visibility, strengthening brand awareness, and positioning Jerukind as a refreshing beverage choice for active and modern consumers.