Amerta Garlic Black is a black garlic product presented with a premium and wellness-oriented brand identity.

For this project, we developed promotional social media content focused on introducing the product in a visually appealing, modern, and easy-to-understand format. The content combines product-focused shots, lifestyle scenes, consumption moments, elegant visual compositions, and clear promotional messaging to make the product more relatable to digital audiences.

The visual direction uses warm and premium tones that complement the product packaging while reinforcing its positioning within the wellness and lifestyle market. Short-form video content was designed for platforms such as Instagram Reels and other social media channels, allowing the product to be presented quickly and effectively.

The main objective was to increase product awareness, strengthen Amerta Garlic Black’s visual identity, and build stronger interest in the product through engaging digital promotional content.